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Pakshoo Industrial Group (public joint stock) was founded in 1972 with the intellectual, material and spiritual asset of Mr. Haj Mohammad Karim Fazli and with the help of his round-the-clock efforts and those of his associates and a group of the Iranian engineers and specialists. Thanks to the employment of updated technical know-how and experienced and sympathetic colleagues, Pakshoo Industrial Group is considered as a pioneer and innovative company in the detergent industry thus it can be named as one of the biggest and most prestigious companies of the Iranian private sector in the area of detergent, sanitary and cosmetic materials.

Products of the company with the brand names of Golrang, AVE, Softlan, Merident and Home Plus have a special status in the Iranian market and for the Iranian consumers while they have found their way into the markets throughout the world.